About Us

Our Growth & Achievements
- Expanded our agro-processing industry, entering the international food market while meeting ISO 22000 and FSSC food safety standards.
- Established the first Super Cereal Food (CSB+) factory in Amhara Regional State, supplying food aid to ACTION AID, WFP, USAID, CRC, and the National Disaster Risk Management Commission.
- Developed a 1,500-hectare farm in Jawi, Humera, and Shindy, producing sesame, soybeans, and green mung beans for export.
- Built a strong import division, supplying heavy trucks, tires, construction materials, and industrial inputs to support Ethiopia’s economic growth.
- Expanded into the flour production sector through our sister company, Fure General Trading PLC, providing affordable, high-quality flour to Bahir Dar and surrounding communities.
- Created over 800+ jobs annually, strengthening local economies and empowering communities.
We create a consistent customer experience through a detailed digital strategy built on precise customer research.
Meet The Team

Mr. Habtamu Tadesse, CEO
Founder and chief visionary, Habtamu Tadesse is the driving force behind the company. He loves to keep his hands full by participating in the betterment of the company.

Daniel, Partner
Daniel loves taking on challenges. With his multi-year experience as Commercial Director in the industry, Daniel has helped the company to get where it is today.